Driving traffic to your WordPress website is easy with the help of the several WordPress plugins designed for that very purpose. For those who don’t know, plugins are small lines of codes that you can use to customise and extend the functionality of your WordPress website. The ability to customise your website to your heart’s content is one of the biggest selling points of the WordPress platform, which has made it not only the most popular CMS, but the backbone of more than 14% of the top 100 websites in the world.
However, website traffic is not just about getting people to your website, but keeping them there and making them come back again. With the following plugins, you will be able to achieve just that.
SEO by Yoast
WordPress SEO by Yoast is the most popular of the SEO plugins for WordPress. One of the features of this plugin is that it actually gives you a preview of what your content will look like to Google, before you publish it. If you are not satisfied with the outcome, you can change the title and description, and carry out any other modification to make your website more search engine friendly. Yoast SEO not only allows you to optimise every part of your website for SEO, it also offers advice on how you can improve the readability and SEO of your website.
All in One SEO Pack
You will agree that, at more than 9 million downloads, this is one of the most popular SEO plugins for WordPress. All in One SEO plugin does exactly what its name suggests, by automatically coordinating every aspect of your website to optimise it for search engines. This means you can add titles, descriptions, and keywords to every page and post published on your website. There are a lot of other plugins that can complement WordPress’ out of the box SEO features, however, you can also check out those that offer a more personal approach.
OptinMonster is the most popular conversion plugin for WordPress, which helps you easily and seamlessly convert leaving website visitors into email subscribers. If you need a way to control website abandonment, and plan to grow your email list, then OptinMonster should not be missing from your installed plugin list. Don’t take my word for it, read the case studies of businesses that have benefited from having OptinMonster installed on their WordPress website.
One of the quickest ways to monitor the success of your website’s growth efforts is by keeping an eye on the data. There are several analytics software tools that allow you to track and monitor the important information about your website, however, Google Analytics plugin for WordPress makes it possible to access all this information directly on the dashboard of your WordPress website, without having to log in to your Google analytics account. You can learn about the behaviour and intent of your visitors, know where they come from, where they spend the longest on your website, and what they find interesting. With this insight you will know how to prepare better content for your visitors, and optimise your website to improve your earnings. There is the free version of MonsterInsights, however, if you want the extra features, you should go for the premium version.
W3 Total Cache
One of the most important elements of a good website is speed. Visitors are more likely to abandon a website that takes more than 3 seconds to load pages. This is how important speed is to the growth of your website. Don’t forget that search engines like Google factor in speed when considering your website for page ranking. Fortunately, WordPress has a solution to your speed problem in W3 Total Cache. This is possibly the best WordPress website for speed out there. It works by significantly improving the speed of your WordPress website, by caching and minifying content, as well as providing a content delivery network to WordPress.
Contact Form 7
One way to boost the user experience of visitors to your website is by providing them a platform to connect with you. Contact Form 7 is a powerful form creator plugin for WordPress that allows you to create just about any type of form for use on your WordPress website. You can easily create the forms you want in the admin area of your website, and use short codes to insert them in your content or pages. Contact form 7 also comes bundled with everything it takes to process your forms and set auto responder. And, best of all, it is completely free.
Google XML Sitemaps
Google XML sitemaps is a plugin built specifically to aid in your SEO for WordPress. At the launch of Umbrellar Azure Stack, a Google representative explained that this plugin works by categorising your posts and pages in a way that it is understandable to search engines. It is very useful for websites with large number of pages and posts. This makes it easy for search engines to index pages and posts, in order to include them in search results for relevant searches. Essentially, it makes sure that your website can be found quickly by search engines.
One of the fastest ways to drive traffic to your website is via social shares. Already, social media is an essential part of today’s business world, and serves as one of the drivers of traffic to websites. Easy Share Button for WordPress allows you to control how and where you want to add social share buttons on your website. You can also customise how your content is shared online.
If you ever want to change the look and feel of your website without getting your hands dirty, by editing the codes directly, then what you need is Custom CSS plugin. Custom CSS plugin allows you to customise your website’s theme without having to learn CSS or even touch a line of code in your website. All you need to do is to get the code you need that will give your website the appearance you need, and paste it in the custom CSS box. Custom CSS is very easy to install, and will save you a lot of stress in the journey to making your website unique.
As a business owner, one of the ways you can get an edge over the competition is by knowing what they are doing. SEMRush allows you to take a peek at the keywords your competitors are ranking, and determine what works for them, so you can decide if you want to use it also. With SEMRush, you don’t need to reinvent the wheel; you can easily optimise your own SEO strategy by borrowing some ideas from the competition.