Category: Technology

Summer Is Here: Fun Things to Do in Edmonton

If you are already there, or you are planning on visiting soon, Alberta’s capital city Edmonton is a vivid, multicultural, and dynamic city, that offers a huge and diverse variety of places and activities...

What Do Companies Need Now: Data-Driven Marketers

The more (digitally) recorded data becomes available, the more critical the collection and analysis becomes. Yet the majority of organizations still do not work data driven. And if this is the case, then analytics...

4 Cost-Effective Methods to Promote Your Local Business

Local businesses are facing competition that’s as steep as ever. According to the Small Business Administration, there are about 28 million businesses in the United States, competing not only with each other but with...

Best Free Bootstrap Templates for ReactJS

Creating a wonderful UI is not an easy job as the factors influencing the appeal is hard to balance. It is a tedious job to furnish all the UI part of the site to...

The Benefits Of Header Bidding & The Consequences For Advertisers

The term header bidding is not new in programmatic advertising. Especially in the United States, adoption is well advanced. 71.6% of the publishers already use the technology. More and more Dutch publishers are now...

The Impact Of The GDPR On Digital Advertising

The Impact Of The GDPR On Digital Advertising

The GDPR has consequences for all digital marketing channels, including the SEA. In this article, I want to inform SEA specialists about how they should take GDPR into account in a given situation. I...