Category: Social Media

5 Ways To Make Facebook Marketing Transparent & Measurable

Content marketing has long been an unavoidable term in (online) marketing and communication. The many training courses and articles illustrate that there is still much to learn and discover. This also applies to the...

Facebook: Collective Naivete & No Alternative

What might be the most surprising, is the fact that there is such a fuss around Facebook. “How can you make money if you do not pay users for your services?”, The 84-year-old Senator...

Starting a Vlog? The 5 Most Striking Video Trends In 2018

Video. You can no longer ignore this year. What are the trends in the field of video marketing in 2018? My five favorite trends on a YouTube! 1. LinkedIn native video I did not...

The Truth About Making Money on Instagram

Take photos, create posts, get paid – it sounds like a dream, right? In life, we’re told that if something appears too good to be true, then it probably is; but is that the...

Applying Business Expertise to Non-Profit Organizations

The Internet is awash with websites full of information and advice for businesses covering every aspect of running a successful company. You can find out about business planning, marketing, staff relations, laws and taxes,...

Can Using Social Media for Your Business Be a Waste of Time?

Many organizations have all kinds of social media links on their WordPress website. But is that wise? If you use social media incorrectly, they are counter-productive. In this article, we explain what you as...

Understanding The Basics of Google Analytics

Your website is ready, and then? For many companies, the website is their online business card. But online communication calls for action. There has to be something done with the business card. An online...