Category: Technology

Hashtag Basics for Business
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July 1, 2018

Hashtag Basics for Business

If you haven’t already considered it, you should be looking at hashtags as a means of building your business. While there are many be other..
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12 Tips On Setting Up Your Corporate YouTube Channel [infographic]
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June 25, 2018

12 Tips On Setting Up Your Corporate YouTube Channel [infographic]

YouTube has been one of the most popular social media platforms for more than 10 years. With more than 1 billion users, the video site..
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Why Competitive Intelligence Is A Must For Your Online Marketing Strategy
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June 14, 2018

Why Competitive Intelligence Is A Must For Your Online Marketing Strategy

Many online marketers would sign up for 25% online growth within half a year. If you add that the competition is growing by 75% in..
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What Do Companies Need Now: Data-Driven Marketers
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June 11, 2018

What Do Companies Need Now: Data-Driven Marketers

The more (digitally) recorded data becomes available, the more critical the collection and analysis becomes. Yet the majority of organizations still do not work data..
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Voice Search, Visual Search & Chatbots: That's How You Generate Leads
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June 8, 2018

Voice Search, Visual Search & Chatbots: That’s How You Generate Leads

Effective lead generation is important because as a marketer you want to generate relevant leads with a high chance of new customers. Moreover, it is..
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The Sense & Nonsense Behind 'Bye Bye Facebook' Project
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May 24, 2018

The Sense & Nonsense Behind ‘Bye Bye Facebook’ Project

Since the call to remove your Facebook account, there is a debate in Europe about this subject. The last days I have seen a lot..
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The Benefits Of Header Bidding & The Consequences For Advertisers
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May 17, 2018

The Benefits Of Header Bidding & The Consequences For Advertisers

The term header bidding is not new in programmatic advertising. Especially in the United States, adoption is well advanced. 71.6% of the publishers already use..
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May 9, 2018

The Impact Of The GDPR On Digital Advertising

The GDPR has consequences for all digital marketing channels, including the SEA. In this article, I want to inform SEA specialists about how they should..
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Online Hiring: How to Make A Difference In A Tight Labor Market
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May 5, 2018

Online Hiring: How to Make A Difference In A Tight Labor Market

The labor market is tight (that is how all my articles start lately). It is an open door, but really true. Mass hiring is often..
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Programmatic Advertising: Prevent Fraud With ads.txt
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April 26, 2018

Programmatic Advertising: Prevent Fraud With ads.txt

In recent years, programmatic advertising has become very popular in the online marketing world. Reason? The automation of advertising sales offers efficient opportunities for marketing..
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